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➔ School Solo Project
➔ Mar-Apr. 2022 (2 months)
➔ Graphis New Talent Awards 2023 Silver
This is a conceptual redesign project for an actual exhibition. There was a Surrealism art exhibition in Seoul. They brought classical Surrealism artworks from Boimans van Böningen Museum in Rotterdam, Netherlands for this exhibition. The poster and leaflets' primary theme is a surreal mood that is dreamy and unrealistic.
The design concept reflects the painting style of Salvador Dali, a representative surrealist painter. Typography and a shimmering line across the poster flow vertically and stretch like his painting style. Also, the main color blue is associated with freedom, intuition, imagination, inspiration, and sensitivity. By using the gradient effect, it expresses a vague boundary between fantasy and reality.